Which state Tourism bagged two Pacific Asia Travel Association (PATA) gold awards 2018 for its innovative marketing campaigns?
4. Madhya Pradesh
Answer : 1. Kerala
The Kerala Tourism has bagged two prestigious gold awards of the Pacific Asia Travel Association (PATA) for its innovative marketing campaigns at Langkawi, Malaysia during PATA Travel Mart 2018. The Kerala Tourism got the first gold for its ‘Yalla Kerala’ travel advertisement print media campaign in the Gulf countries. It showcased the state’s greenery and backwaters. The 2nd gold award came for an innovative poster that Kerala Tourism had developed for the 3rd edition of the Kochi-Muziris Biennale (KMB), the biggest contemporary art show in South Asia. The poster featured a colourful boat & fishermen and could be put up straight as well as upside down. The Campaign and Posters were developed and designed by Stark Communications, the Advertising Agency of Kerala Tourism. The PATA Awards are presented to outstanding entries in four principal categories: Marketing; Education and Training; Environment, and Heritage and Culture.